Girish N. Punj: search on Z-Library

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1

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Girish Punj and David W. Stewart

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 2.68 MB

english, 1983

2

The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 169 KB

english, 2015

3

A Cognitive Model of Customer-Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results

Girish N. Punj, Clayton L. Hillyer

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 1.95 MB

english, 2004

4

Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis

Philippe Cattin and Girish Punj

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 358 KB

english, 1984

5

Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values

Journal:

Journal of Interactive Marketing

Year:

2011

Language:

english

File:

PDF, 229 KB

english, 2011

6

Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model

Coulter, Keith S., Punj, Girish N.

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.92 MB

english, 2007

7

The Effects of Cognitive Resource Requirements, Availability, and Argument Quality on Brand Attitudes: A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories

Keith S. Coulter and Girish N. Punj

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 2.42 MB

english, 2004

8

The Choice Process for Graduate Business Schools

Girish N. Punj and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 1.91 MB

english, 1978

9

Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis

Cattin, Philippe, Punj, Girish

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 270 KB

english, 1984

10

Understanding individuals’ intentions to limit online personal information disclosures to protect their privacy: implications for organizations and public policy

Punj, Girish N.

Journal:

Information Technology and Management

Year:

2018

Language:

english

File:

PDF, 965 KB

english, 2018

11

Positioning options for achieving brand association: a psychological categorization framework

Girish Punj, Junyean Moon

Journal:

Journal of Business Research

Year:

2002

Language:

english

File:

PDF, 130 KB

english, 2002

12

Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior

Journal:

Marketing Letters

Year:

2013

Language:

english

File:

PDF, 151 KB

english, 2013

13

Invited Commentary —Structural Modeling in Marketing: Some Future Possibilities

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 89 KB

english, 2006

14

25th Anniversary Issue || Structural Modeling in Marketing: Some Future Possibilities

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 724 KB

english, 2006

15

Developing Marketing Strategy: A Framework

Jain, Subhash C., Punj, Girish

Journal:

Marketing Intelligence & Planning

Year:

1987

Language:

english

File:

PDF, 412 KB

english, 1987

16

Understanding the Role of Idiosyncratic Thinking in Brand Attitude Formation: The Dual Interference Model

Keith S. Coulter and Girish N. Punj

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 2.19 MB

english, 2007

17

Income effects on relative importance of two online purchase goals: Saving time versus saving money?

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 183 KB

english, 2012

18

Impulse buying and variety seeking: Similarities and differences

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 144 KB

english, 2011

19

A Cognitive Model of Customer-Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results

Girish N. Punj and Clayton L. Hillyer

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 327 KB

english, 2004

20

Smart versus knowledgeable online recommendation agents

Girish N. Punj, Robert Moore

Journal:

Journal of Interactive Marketing

Year:

2007

Language:

english

File:

PDF, 157 KB

english, 2007

21

Linking Consumer and Lender Perspectives in Home Buying: a Transaction Price Analysis

DONALD J. HEMPEL, GIRISH N. PUNJ

Journal:

Journal of Consumer Affairs

Year:

1999

Language:

english

File:

PDF, 1.54 MB

english, 1999

22

PRESEARCH DECISION MAKING IN CONSUMER DURABLE PURCHASES

Journal:

Journal of Consumer Marketing

Year:

1987

Language:

english

File:

PDF, 619 KB

english, 1987

23

Shoplifting as Moral Insanity: Historical Perspectives on Kleptomania

Fullerton, Ronald A., Punj, Girish N.

Journal:

Journal of Macromarketing

Year:

2004

Language:

english

File:

PDF, 143 KB

english, 2004

24

The unintended consequences of the culture of consumption: An historical‐theoretical analysis of consumer misbehavior

Fullerton, Ronald A., Punj, Girish

Journal:

Consumption Markets & Culture

Year:

1998

Language:

english

File:

PDF, 218 KB

english, 1998

25

Information search and consideration set formation in a web-based store environment

Girish Punj, Robert Moore

Journal:

Journal of Business Research

Year:

2009

Language:

english

File:

PDF, 256 KB

english, 2009

26

Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand

Keith S Coulter, Girish Punj

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 305 KB

english, 1999

27

An Interaction Framework of Consumer Decision Making

Punj, Girish N., Stewart, David W.

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 1.88 MB

english, 1983

28

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Punj, Girish, Stewart, David W.

Journal:

Journal of Marketing Research

Year:

1983

File:

PDF, 1.66 MB

1983

29

The influence of pre-decisional constraints on information search and consideration set formation in new automobile purchases

Girish Punj, Richard Brookes

Journal:

International Journal of Research in Marketing

Year:

2002

Language:

english

File:

PDF, 178 KB

english, 2002

30

Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 1.01 MB

english, 2012

31

The Choice Process for Graduate Business Schools

Punj, Girish N., Staelin, Richard

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 1.34 MB

english, 1978

32

The effects of attribute concreteness and prominence on selective processing, choice, and search experience

Ying Jiang, Girish N. Punj

Journal:

Journal of the Academy of Marketing Science

Year:

2010

Language:

english

File:

PDF, 370 KB

english, 2010

33

Decision constraints and consideration-set formation in consumer durables

Girish Punj, Richard Brookes

Journal:

Psychology and Marketing

Year:

2001

Language:

english

File:

PDF, 126 KB

english, 2001

34

A Model of Consumer Information Search Behavior for New Automobiles

Girish N. Punj and Richard Staelin

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 586 KB

english, 1983

35

Relative toxicity of certain fumigants to Trogoderma granarium Everts (Coleoptera, Dermestidae)

G.K. Punj, G.K. Girish

Journal:

Journal of Stored Products Research

Year:

1969

Language:

english

File:

PDF, 325 KB

english, 1969

36

A Model of Consumer Information Search Behavior for New Automobiles

Punj, Girish N., Staelin, Richard

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 1.11 MB

english, 1983

37

A Typology of Individual Search Strategies Among Purchasers of New Automobiles

David H. Furse, Girish N. Punj and David W. Stewart

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 684 KB

english, 1984

38

A Typology of Individual Search Strategies Among Purchasers of New Automobiles

Furse, David H., Punj, Girish N., Stewart, David W.

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 1.02 MB

english, 1984

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